Work
We measure work by what it changed for the business — and we only publish outcomes we can stand behind. Where a number isn't verified, you'll see context instead of a claim.
Enterprise Software / SaaS
A complete commercial SaaS platform for sports organizations to manage custom team gear — brand asset portals, product design workflows, staff accounts, and ordering. Designed, engineered, and launched end-to-end by Smart Site Services.
Brand asset management ↔ product design workflow · Organization accounts ↔ individual staff access · Product catalog ↔ ordering pipeline
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Consumer App / Mapping
A progressive web app that puts every dirt and gravel road in the lower 48 on one map — dirt-first routing, 3D navigation, offline support, and no sign-up required. Designed, engineered, and operated by Smart Site Services.
Nationwide road data ↔ custom tile pipeline · Edge storage ↔ instant map delivery · Routing engine ↔ 3D turn-by-turn navigation
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Consumer SaaS / Mobile App
A home and property manager app that turns "tell us about your home" into a personalized seasonal maintenance plan — iOS, Android, and web, ready in about four minutes, with your data staying on your device. Built end-to-end by Smart Site Services.
Home profile ↔ auto-generated seasonal plan · One codebase ↔ three platforms · Tasks ↔ guidance (what, why, and how)
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E-commerce / Pet Food
An American-made premium dog food brand needed its e-commerce presence to match its product quality — fast storefront, dealer visibility, and orders that flow cleanly to fulfillment.
Storefront ↔ fulfillment · Product catalog ↔ shopping feeds · Customers ↔ email marketing
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Retail / Legacy CMS Rescue
A long-standing Michigan retailer's aging Joomla website had become a security liability. We rebuilt it as a modern static site, moved it to hardened infrastructure — and when a DDoS attack came, the site stayed up.
Legacy Joomla content (migrated) · Cloudflare security layer · Search presence preserved via full URL and redirect mapping
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Enterprise Software / SaaS
A complete contractor operating system — jobs, scheduling, crews, and customer workflow in one platform. Conceived, designed, engineered, and branded end-to-end by Smart Site Services.
Jobs ↔ scheduling ↔ crews · Customer workflow ↔ communication · Brand system ↔ generated marketing assets
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Industrial Robotics
A Michigan robotics integration firm — named among the 2024 Michigan 50 Companies to Watch — needed a web presence that speaks to manufacturing executives and engineers at the same time.
Capability pages ↔ industry SEO · Inquiries ↔ sales follow-up
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Sports & Events
Squad Combat League is launching an entirely new sport — live-fire competition for real operators — and needed a founding-member registration machine with the intensity the concept deserves.
Registrations ↔ member email flows · Launch offers ↔ funnel analytics
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Healthcare / Professional Services
A chiropractic practice's Joomla website was rebuilt as a modern static site — same content and search presence, none of the legacy platform's fragility.
Legacy Joomla content (migrated) · Existing search presence preserved via URL mapping
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E-commerce / Consumer Brand
Google Ads management, e-commerce growth, and consulting for Sock Club — the American-made custom sock company. Our job: make sure a beloved product wins the searches and the seasons that decide its year.
Ad spend ↔ search intent segments · Campaigns ↔ landing experiences · Store data ↔ budget decisions
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Defense & Innovation
VMS facilitates access to the National All-Domain Warfighting Center — a mission that demands a web presence credible to defense stakeholders, primes, and innovators alike.
Mission content ↔ stakeholder inquiry paths · Site ↔ managed secure hosting
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Roofing & Exteriors
A Michigan exteriors contractor with 25+ years of experience needed the digital system home-service leads actually run on: local visibility, financing offers up front, and instant estimate paths.
Service pages ↔ local search · Estimate requests ↔ sales follow-up · Reviews ↔ reputation
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Outdoor E-commerce
Farmstead Outdoors sells top outdoor sporting and pet supply brands nationwide — a catalog-heavy commerce operation with free-shipping economics and brand-driven shoppers.
Catalog ↔ brand/category SEO · Store ↔ shopping ads feeds · Orders ↔ fulfillment
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Land Clearing & Excavation
A mid-Michigan land clearing and excavation company needed project-scale leads: service inquiry capture, proof-of-work presentation, and visibility for high-intent 'land clearing near me' searches.
Inquiry forms ↔ follow-up · Project services ↔ local search
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Dental / Healthcare
A Grand Blanc family dentistry needed what every practice needs and few sites deliver: local visibility across surrounding towns, instant trust for new patients, and frictionless paths to call or book.
Service areas ↔ local search · New-patient forms ↔ front desk · Reviews ↔ reputation
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Criminal Defense
Flint criminal defense attorney Bruce Leach needed a site built for urgent, high-stakes searches — clear practice areas, instant contact, and the credibility that wins a call over the next result.
Practice areas ↔ local search · Consultation requests ↔ intake
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Legal Services
Crofton Legal, PLLC needed a practice site as trustworthy as attorney Carrah Crofton-Wloszek herself — practice-area clarity, prominent 5.0 Google rating, and consultation paths for clients from business disputes to family law.
Practice areas ↔ local search · Consultations ↔ intake · Reviews ↔ trust presentation
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Pet Bakery & Grooming
Springfield's Bone-A-Fido — gourmet pet bakery and full-service grooming since 2001 — needed a website with the same handmade character as its treats, plus modern booking for grooming appointments.
Booking ↔ grooming calendar · Brand site ↔ local search · Reviews ↔ reputation
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Financial Services
Gondolin Capital needed what financial audiences expect: institutional restraint, clear positioning, and a secure, flawless presence — credibility through precision rather than noise.
Site ↔ client access · Brand ↔ institutional credibility
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Portfolio
A sampling across industries — retail, law, healthcare, defense, industrial, outdoors, and sports. Every one of these is a real business trusting us with their front door.
Dirtroads.io
Mapping PWA · Our Product ↗
Homestead
Home App · Our Product ↗
Sock Club
E-commerce · Google Ads & Growth ↗
American Natural Premium
E-commerce · Pet Food ↗
Automation Intelligence
Industrial Robotics ↗
Velocity Management Solutions
Defense & Innovation ↗
Rock Solid Exteriors
Roofing & Exteriors ↗
Farmstead Outdoors
Outdoor E-commerce ↗
Mac's Timber & Terra
Land Clearing & Excavation ↗
Michigan Dental Wellness
Dental / Healthcare ↗
Bruce Leach Law
Criminal Defense ↗
Crofton Legal
Legal Services ↗
Bone-A-Fido
Pet Bakery & Grooming ↗
Squad Combat League
Sports & Events ↗
Gondolin Capital
Financial Services ↗
Every case study here started with the same conversation — what's working, what isn't, and what it's costing. Let's have that conversation.
Prefer to talk now? Call +1 (248) 270-5372, text us, or email hello@smartsiteservices.com.
