Outdoor E-commerce
An outdoor and pet supply store competing on catalog breadth
Farmstead Outdoors sells top outdoor sporting and pet supply brands nationwide — a catalog-heavy commerce operation with free-shipping economics and brand-driven shoppers.
farmsteadoutdoors.com ↗
The challenge
Multi-brand outdoor retail lives or dies on catalog navigation, brand discovery, and shipping-threshold economics. The store needed big-catalog structure without big-retailer bloat, and bargain-driven merchandising that keeps shoppers moving.
The strategy
We structured the store around how outdoor shoppers actually browse — bargains, categories, brands — with free-shipping thresholds surfaced everywhere, and the catalog architecture tuned so brand and category pages earn search traffic.
Outcome
- Big-catalog browsing that stays fast
- Brand and bargain merchandising surfaced site-wide
- Feed-ready products for shopping campaigns
Part of the Smart Site Services portfolio of live client sites. Want the same treatment? Every engagement starts with a strategy call, not a template.