Skip to content
Smart Site Services

Websites & E-commerce

An online store that handles your real catalog, not a demo catalog.

Variable products, dealer pricing, freight shipping, inventory that lives in another system — real commerce is messier than the demos. We build WooCommerce stores that deal with the mess and stay fast.

E-commerce · systems online
  • WooCommerce, done properlyactive
  • Complex product systemsactive
  • Payments, tax, and shipping that workactive
  • Operational integrationsactive

monitored · maintained · improving

Sound familiar?

The problems this solves

The catalog outgrew the store

01

Hundreds of products with options, variations, and unit conversions strain generic store setups. Product data becomes inconsistent, and customers can't find or trust what they see.

Orders don't reach operations cleanly

02

When the store doesn't talk to inventory, accounting, or fulfillment, staff re-key orders by hand. That costs hours and introduces errors customers notice.

Checkout leaks buyers

03

Slow pages, surprise shipping costs, and clunky mobile checkout quietly cut conversion. Small percentage losses compound into real revenue.

Platform limits force workarounds

04

Hosted builders are easy until you need dealer pricing, quote requests, mixed freight rules, or B2B terms. Then every workaround creates two new problems.

What you get

Everything handled. Nothing handed off.

WooCommerce, done properly

Clean product architecture, sensible attribute and variation design, and a checkout tuned for completion — on hosting configured for commerce workloads.

Complex product systems

Configurable products, measurement-based pricing, wholesale tiers, quote workflows — we build the commerce logic your catalog actually requires.

Payments, tax, and shipping that work

Payment gateway setup, tax configuration, real-time carrier rates, freight rules, and the edge cases in between.

Operational integrations

Orders flow into the systems that fulfill them — inventory, accounting, email, and CRM — without re-keying.

We treat an online store as an operations project wearing a design project’s clothes. The visible storefront matters — speed, clarity, mobile checkout — but the wins that change a business are usually behind it: product data that stays accurate, orders that flow to fulfillment untouched, and inventory that never lies to a customer. Our builds put equal weight on both sides.

Want to see it rather than read about it? Watch an order flow →

Proof

Related work

sockclub.com
Screenshot of the Sock Club website

E-commerce / Consumer Brand

Sock Club

Google Ads management, e-commerce growth, and consulting for Sock Club — the American-made custom sock company. Our job: make sure a beloved product wins the searches and the seasons that decide its year.

Ad spend ↔ search intent segments · Campaigns ↔ landing experiences · Store data ↔ budget decisions

Read the case study →

americannaturalpremium.com
Screenshot of the American Natural Premium website

E-commerce / Pet Food

American Natural Premium

An American-made premium dog food brand needed its e-commerce presence to match its product quality — fast storefront, dealer visibility, and orders that flow cleanly to fulfillment.

Storefront ↔ fulfillment · Product catalog ↔ shopping feeds · Customers ↔ email marketing

Read the case study →

Process

From first call to launch — and every day after

  1. 1

    Understand products and operations

    Catalog structure, pricing rules, fulfillment, and the systems orders must reach.

  2. 2

    Model the catalog

    Attributes, variations, categories, and search — designed before a single product is entered.

  3. 3

    Design the buying experience

    Category, product, and checkout flows designed for how your customers actually buy.

  4. 4

    Build, integrate, migrate

    Store build, payment and shipping configuration, data migration, and operational integrations.

  5. 5

    Launch and optimize

    Order testing end-to-end, then ongoing conversion and performance work with real data.

Questions

Straight answers

Why WooCommerce instead of Shopify?

WooCommerce gives you ownership and flexibility — custom product logic, B2B pricing, and integrations without per-transaction platform fees or app-stacking. That said, we recommend the platform that fits the business; if a hosted platform genuinely serves you better, we'll say so.

Can you migrate our existing store without losing orders and customers?

Yes. We migrate products, customers, order history, and URLs, with redirects protecting your search rankings. Migrations are rehearsed on a staging copy before anything touches the live store.

Can the store sync with our inventory or accounting system?

That's usually the highest-value part of the project. We connect stores to inventory, ERP, and accounting systems through their APIs so orders, stock levels, and pricing stay in sync without manual entry.

We sell B2B with negotiated pricing. Can the store handle that?

Yes — wholesale tiers, customer-specific price lists, quote requests, purchase-order terms, and gated catalogs are all buildable in WooCommerce. We've handled catalogs where products are priced by dimension and sold in industry-specific units.

Let's talk about your store — catalog quirks and all.

Tell us what is working, what is not, and where you want the business to go. We'll help you determine the smartest next step — no pressure, no jargon.

Prefer to talk now? Call +1 (248) 270-5372, text us, or email hello@smartsiteservices.com.