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Smart Site Services

Websites & E-commerce

When your catalog breaks the platforms, we build the platform.

Measurement-based pricing, configurators, dealer networks, industry-specific units, quote-to-order workflows — some businesses simply don't fit WooCommerce or Shopify. We engineer commerce systems shaped exactly like the business.

Custom E-commerce · systems online
  • Commerce engineeringactive
  • Portals and B2B flowsactive
  • Back-office integration by defaultactive
  • Operated, not abandonedactive

monitored · maintained · improving

Sound familiar?

The problems this solves

The catalog no platform can model

01

Products priced by dimension, cut to spec, bundled by rules, or sold in units your industry invented. Generic variation systems collapse; workarounds multiply.

Quotes, not carts

02

B2B buying often runs quote → negotiation → PO — a flow bolted awkwardly onto cart-based platforms, if at all.

Dealer and multi-tier selling

03

Different prices, catalogs, and terms per dealer or region — with reps, territories, and approvals platforms weren't designed around.

Workaround fatigue

04

Your team spends more time fighting the store's limits than selling. The plugin stack is load-bearing and nobody remembers why.

What you get

Everything handled. Nothing handed off.

Commerce engineering

Custom product models, pricing engines, configurators, and checkout flows built in modern TypeScript stacks — designed around your catalog, not squeezed into someone else's.

Portals and B2B flows

Dealer portals, quote workflows, PO terms, account pricing, and rep tooling — the PlayerKits platform is exactly this discipline, shipped as a product.

Back-office integration by default

Custom systems are built against your ERP, inventory, and accounting from day one — integration isn't an afterthought, it's the architecture.

Operated, not abandoned

We host, monitor, and evolve what we engineer. Custom software from us comes with the team that built it.

Custom commerce is our favorite hard problem: it sits exactly where our engineering bench, our integration work, and our business-first habits overlap. The stores that need it are usually excellent businesses trapped in software that wasn’t built for how they actually sell — and unlocking that is some of the highest-return work we do.

Want to see it rather than read about it? Watch an order flow →

Proof

Related work

playerkits.com
Screenshot of the PlayerKits website

Enterprise Software / SaaS

PlayerKits

A complete commercial SaaS platform for sports organizations to manage custom team gear — brand asset portals, product design workflows, staff accounts, and ordering. Designed, engineered, and launched end-to-end by Smart Site Services.

Brand asset management ↔ product design workflow · Organization accounts ↔ individual staff access · Product catalog ↔ ordering pipeline

Read the case study →

americannaturalpremium.com
Screenshot of the American Natural Premium website

E-commerce / Pet Food

American Natural Premium

An American-made premium dog food brand needed its e-commerce presence to match its product quality — fast storefront, dealer visibility, and orders that flow cleanly to fulfillment.

Storefront ↔ fulfillment · Product catalog ↔ shopping feeds · Customers ↔ email marketing

Read the case study →

Process

From first call to launch — and every day after

  1. 1

    Model the business

    Catalog structure, pricing rules, buying flows, and the systems of record — mapped before code.

  2. 2

    Prove the hard part first

    The pricing engine or configurator gets prototyped on real data before anything else is built.

  3. 3

    Build in slices

    Working software early — catalog, then checkout, then portals — with your team testing each slice.

  4. 4

    Integrate and launch

    ERP, accounting, and fulfillment wired in; orders reconciled against source before cutover.

  5. 5

    Operate and extend

    Monitoring, support, and a roadmap as the business grows into the system.

Questions

Straight answers

How do we know we actually need custom versus a platform?

If two or more of these are true — dimension/spec pricing, quote-based selling, dealer tiers, industry-specific units, or a plugin stack your team fights weekly — custom starts winning the math. We'll run that math with you honestly; sometimes the answer is still WooCommerce plus one custom plugin.

What does a custom commerce build cost?

More than a themed store, comparable to a year of platform-fighting labor — scoped in phases so the hard part is proven before the big spend. The first deliverable is always working software on your real catalog.

What technology do you build on?

Modern TypeScript web stacks with SQL databases and clean APIs — the same durable foundations behind PlayerKits. Boring, fast, maintainable, and yours.

Who owns it?

You do — source, data, and infrastructure. We aim to keep the operating contract by being good at it, not by holding the keys.

Describe the catalog that breaks every platform. We're listening.

Tell us what is working, what is not, and where you want the business to go. We'll help you determine the smartest next step — no pressure, no jargon.

Prefer to talk now? Call +1 (248) 270-5372, text us, or email hello@smartsiteservices.com.