Roofing & Exteriors
Michigan's roofing, siding, and concrete experts — found and chosen
A Michigan exteriors contractor with 25+ years of experience needed the digital system home-service leads actually run on: local visibility, financing offers up front, and instant estimate paths.
rocksolidexteriors.com ↗
The challenge
Home-service buying is fast and local — homeowners search, compare three contractors, and call whoever answers credibly first. Financing offers and service breadth needed to be impossible to miss, and every lead needed follow-up.
The strategy
We built a service-area-driven site around the four core trades — roofing, siding, concrete, windows — with financing front and center, estimate capture on every page, and the local search structure the map pack rewards.
Outcome
- Financing and estimate paths visible from the first screen
- Service-area structure built for map-pack visibility
- Every estimate request captured and routed
Part of the Smart Site Services portfolio of live client sites. Want the same treatment? Every engagement starts with a strategy call, not a template.